02 — Service
Paid Media & PPC
Spend that survives a look at the spreadsheet.
Paid media is the fastest way to learn what your market responds to — and the fastest way to burn money if the measurement is wrong. We fix the measurement first.
Tracking before spending
Before a campaign goes live we confirm that a form fill, a phone call, and a demo request each fire a real conversion event, and that those events tie back to a CRM record. Without that chain, optimization is guesswork dressed up as data.
Built for considered purchases
B2B and industrial buying cycles are long and involve several people. Optimizing to a first-touch form fill will reliably buy you a pile of unqualified leads. We optimize to qualified pipeline, which means feeding lead quality back into the platforms rather than letting them chase volume.
- Search campaigns segmented by intent, not lumped by product
- Aggressive negative keyword management — most accounts waste 20-40% here
- Offers matched to funnel stage instead of one demo request for everyone
- Retargeting sequenced over the length of your actual sales cycle
What you get
- Account audit and restructure plan
- Campaign build with negative keyword hygiene
- Conversion tracking verified end to end
- Landing pages built and A/B tested
- Weekly pacing and monthly performance review
Get in touch
Ready to take paid media & ppc seriously?
Tell us where you are now and what you need to hit. We'll come back with a prioritized plan and an honest read on the timeline.